ALQ
REAL ESTATE INTELLIGENCE REPORT
 
We do not typically offer sales and marketing tips in our print reports. Here are some articles that have been offered to us by real estate educators and sales instructors. A good source of sales and marketing information is The Real Estate Professional magazine.

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CAREER GUIDES

After the sale... service that guarantees referrals

By Pat Zaby
www.patzaby.com 

1. "Just Moved" cards – prepare postcards with a picture of the buyers in front of their new home. They can notify friends, family, and creditors of their new address and you’ll get a latent acknowledgement.

2. Return address labels – these can be easily created in a moment using Microsoft Word. The key is to get the correct size labels – Avery #5167.

3. Keys - make keys for each member of the house plus two extras.

4. Stay in touch after the closing - call twice a week for the first two weeks after closing; Call once a week for next three weeks.

5. Give them their own new lockbox and show them how to set the code.

6. Picture note cards – make note cards with a picture of their new home for them to write personal notes to their friends.

7. If they have a small problem, send a fix-it-man to take care of it.

8. Deliver a meal to them on the day that they move.

9. The "Moving Day" kit – include a bucket, sponge, scrubbers, spray cleaner, hand soap, paper towel, toilet paper, and other cleaning materials.

10. Introduce them to their neighbors – Offer to host a simple reception to meet the neighbors either at the buyer’s home or possibly the neighbors.

Copyright Pat Zaby, www.patzaby.com 

 

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